Central customer database, golden record, 360° view
Build a single source of truth about your customer
Personal data constantly changes - customers update their names, addresses, contact points, phone numbers, and email addresses. Customer data is processed across multiple IT systems, presenting a significant challenge for organizations using diverse communication channels. Customers often provide varying information to different systems at different times. As a result, the same customer entry may appear in databases multiple times.
We know how to manage this dynamically changing data. Using multi-record matching in the central customer database, we create so called “golden record”.
Central customer database
The central customer database (MDM - Master Data Management) collects data from multiple sources, eliminates errors, deduplicates it, merges it into a golden record, and provides a 360° view. This forms the sole, up-to-date source of truth about your customers. The golden record acts as a trusted 360° view of critical company data. It can be managed and shared with other applications, to build customer experience and help employees make more informed business decisions. Built on a low-code platform, the application can be easily adapted to meet the requirements of any organization.
The golden record:
merges customer data
standardizes it
partitions, classifies, and combines it
provides clear and reliable data in 360° view.
The golden record includes all essential business data, such as marketing campaigns, newsletters, consent management, surveys (e.g., PSK, AML), meetings, or sales calls.
The central customer database and the golden record guarantee high quality data and customer satisfaction
data from multiple sources in one place
complete, accurate, and consistent data
reduced costs
Using our solution, you can rely on trustworthy and comprehensive data.
The 360° view provides within the organization a single source of truth about customers, their products, consents, and retention rules.
Business area
Director of Implementation Department for the Financial Sector
Email: emilia.pieczynska@yarrl.pl
Phone + 48 696 496 791
